DIPLOMA: Photography & Video Production

diploma PHOTOGRAPHY & VIDEO PRODUCTION

PHOTOGRAPHY

Never before have we seen the corporate explosion of jobs in still photography that we are witnessing today. As the world focuses on generating more online content for marketing purposes, employers are seeking well-rounded individuals to create visually stimulating content to use on websites and social media. This activity draws viewers to the company’s website and in turn strengthens their SEO and search rankings, leading to higher sales. This demand for trained photographers is what is fueling the job growth in this exciting and fast-paced field.

VIDEO PRODUCTION

YouTube. Netflix. Hulu. Facebook. Instagram.

Video is everywhere. Despite a lot of content being recorded on smart phones nowadays, careers are built on expertise in video production. Whether they dream of working in Hollywood films, online content creation, or commercial videography for local businesses, our students prepare for such careers through hands-on application of the fundamentals of moving images.

Students learn the entire process: pre-production scriptwriting, on-set video production, audio production for video, and post-production editing. Every hit TV show, major motion picture, or social media star has a crew of video production experts behind them; our students study everything they need to join that team, or create something entirely their own.

SYLLABUS

PH101: Photography Fundamentals
Identify historical events in the development of the photographic process
Identify iconic images and the photographers who took them
Understand the features and functions of the digital camera
Understand the lighting & composition that goes into capturing a professional quality photograph
Understand the functions of Adobe Lightroom
PH102: Studio Lighting Concepts
Light and how to obtain desired results using the studio and on-camera flash.
Lighting patterns and lighting ratios.
Application of lighting techniques used in a variety of professional photographic jobs.
PH103: Digital Editing & Asset Management
Understand basic & advanced features of Adobe Photoshop
Understand the digital photo printing process
PH104: Video Production
Understand basic & advanced HD video capabilities of the digital camera
Capture high-quality audio to be used in the video
Apply the editing functions of Adobe Premiere Pro to both video and audio tracks to produce a professional video.
PH105: Business Communications & Portfolio Development
Develop a professional resume and cover letter and know how to tailor it to the company.
Navigate the web to search and apply for job opportunities.
Understand image licensing and product pricing.
Produce custom business documents including: sales & order forms, model releases, and contracts.
Understand the importance of the attorney, tax accountant, and insurance agent.
Utilize social media sites including Facebook, Twitter, Vimeo, and Youtube.
Design a professional website.
Demonstrate professional phone etiquette, open-ended questioning, and appointment scheduling.
Describe Needs Satisfaction vs. Value Added sales.

Required Equipment: (tbd)